For LOVB, brand isn’t simply design and marketing, it’s the cumulative feeling evoked by every aspect of LOVB; it’s our most valuable asset. Our brand is our ambition, our soul, crystallized and designed to directly support opportunities and challenges implicit in our strategy.

Our brand is the core of everything LOVB stands for and everything LOVB touches, and this, the book of LOVB, is a powerful internal tool of focus, unification, growth, and inspiration. This is our beating heart and it should be felt in everything we do.

The book of LOVB is a living document. A continuously updated story of our evolution. Please always reference the book of LOVB for guidance and inspiration when bringing LOVB to life.