Ambition, DNA & Principles
This is the essence of LOVB, our essence. This is the prodigious and dynamic ambition of LOVB: a pro league, a lifestyle brand, a sports brand, a media partner, a home, a celebration, and a sisterhood.
This is who we are and who we will always be.
Our DNA is a powerful, game-changing cultural revolution. It’s Big, Different, and True.
Big, to contain multitudes.
Different, to build defensibility; we are LOVB.
True, we are actionable.
Our Ambition
Change The Game —
We exist to expand the possibilities around how sport is played, promoted, experienced and expressed.
Our DNA
We believe in everyone.
Being together as one.
And being number one.
Our Principles
Achieve More
Developing confidence, self belief, and resilience, to be your best self.
Celebrate Feminine
Elevating qualities of care, collaboration, intuition, compassion and empathy in all interactions.
Every Body Athletic
Promoting a more inclusive spectrum of physical and mental performance. Embracing all genders, races, ages and body types.
We are Tribe
Unlocking the transformative power of human connection and acceptance.
Resources
Limiting Beliefs Research
Our principles each directly address the limiting beliefs we find in women’s sport.