Composition

Motion

by | Apr 7, 2023 | How We Look

Motion The LOVB motion design guidelines extend the expression and functionality of our overall brand design system. Motion makes our brand more dynamic, inspiring and flexible. Overview Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor...
Composition

Iconography & illustration

by | Apr 6, 2023 | How We Look

Iconography & illustration Iconography is complementary to the rest of the design language, it borrows from typography and illustrative frameworks, helping to perpetuate a recognisable brand throughout all interactions while also providing a clear and simple...
Composition

Imagery

by | Apr 6, 2023 | How We Look

Imagery Photography is our medium. It allows us to capture raw and authentic moments of LOVB. It allows us to pull focus, to see the minutiae, to look at a million tiny pictures within the overall. The impossible stretch to save a ball, a gentle brush of supportive...
Composition

The ‘Shift’

by | Apr 5, 2023 | How We Look

The ‘Shift’ At its most basic level, LOVB’s shift shows the symbiosis of love and LOVB, the compassion fundamental to our core. LOVB’s shift helps to emphasize an active brand. It’s a movement, a visual indication of evolution and change,...
Composition

Color

by | Apr 4, 2023 | How We Look

Color Colors evoke distinct emotions and associations. In culture, art, and nature, color is a sign language of warnings, invitations, and intentions. The colors of LOVB are vibrant, soft, and rich. They reflect the ambition, dynamism, and grace of LOVB athletes. They...