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by Ray Lupton | Apr 3, 2023 | How We Look
Typography Typography is a key tool in design language. A typeface can elicit subtle unconscious emotional responses and associations from design elements such as soft curvature, sharp angles, line weight, and complexity. This semiotic interpretation of type can...
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by Ray Lupton | Apr 2, 2023 | How We Look
Wordmarks – Partnerships Partnerships & co-branding occurs when LOVB joins forces with another brand to collaboratively market a product or service. Co-branding & Partnerships Co-branding, known as “joint branding,” occurs when LOVB joins...
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by Ray Lupton | Apr 2, 2023 | How We Look
Wordmarks Our wordmark is our most valued asset. It’s the first sign of LOVB, the first impact of LOVB on life. It diferentiates us from other organizations, provides instant brand recognition, and embodies the essence of our sport, people, values, and business....
