LOVB Logo
How We Look

Color

Colors evoke distinct emotions and associations. In culture, art, and nature, color is a sign language of warnings, invitations, and intentions.

The colors of LOVB are vibrant, soft, and rich. They reflect the ambition, dynamism, and grace of LOVB athletes. They represent the multitudes contained within LOVB and LOVB’s evolution. They oer an alternative, a shift from the pallete of masculine nationalism into a diverse sport of equality and inclusion.

Core Colors

We use colors that feel a bit more ‘athleasure’ than the red white and blue of a ‘national league’. The color, as the rest of the brand, signifies that LOVB is operating under different principles and has different goals.

Rose

#FCD0C8

R252
G208
B200

C0
M21
Y14
K0

PMS 4032C

Citron

#DCFA00

R220
G250
B0

C7
M0
Y100
K0

PMS 396C

Cyan

#00D2DE

R0
G210
B222

C65
M0
Y6
K0

PMS 311C

Dark Blue

#051243

R5
G18
B67

C100
M72
Y0
K73

PMS 282C

Black

#000000

R0
G0
B0

C60
M40
Y40
K100

PMS Black 6C

White

#FFFFFF

R255
G255
B255

Tints

We can use tints of our core colors to add variety and subtlety to compositions.

Rose 2

#FFEBEB

R255
G235
B235

C0
M12
Y0
K0

PMS 705C

Citron 2

#F8FCD2

R248
G252
B210

C1
M0
Y44
K0

PMS 600C

Cyan 2

#B2EBF2

R178
G235
B242

C25
M0
Y0
K0

PMS 7457C

Dark Blue 2

#D0E2FF

R208
G226
B255

C21
M0
Y0
K0

PMS 2707C

Additional Colors

In situations where we have many different content areas that require differentiation, we can use these additional colors.

Mint

#26D07C

R38
G208
B124

C64
M0
Y71
K0

PMS 7479C

Mint 2

#BDE9C9

R189
G233
B201

C21
M0
Y21
K0

PMS 2253C

Orange

#FF6B00

R255
G130
B0

C0
M54
Y100
K0

PMS 115C

Orange 2

#FFE1C2

R255
G225
B194

C0
M15
Y31
K0

PMS 2015C

Greys

These neutral colors are used primarily in our UI and other more complex situations, making use of subtle shifts in value to help organize content into distinct areas. Additional colors are used sparingly and purposefully.

Grey 100

#161616

R22
G22
B22

C76
M68
Y63
K78

PMS Grey 11C

Grey 90

#262626
R38
G38
B38
C76
M66
Y60
K64
PMS Grey 10C
Grey 80
#393939

R57
G57
B57

C73
M63
Y56
K47

PMS Grey 9C
Grey 70

#525252

R82
G82
B82
C68
M56
Y51
K29
PMS Grey 8C
Grey 60
#6F6F6F
R111
G111
B111
C61
M48
Y43
K13
PMS Grey 7C
Grey 50

#8D8D8D

 

R141
G141
B141
C50
M38
Y34
K2
PMS Grey 6C

Grey 40

#A8A8A8

R168
G168
B168

C40
M30
Y26
K0

PMS Grey 4C

Grey 30

#C6C6C6

R198
G198
B198

C27
M18
Y15
K0

PMS Grey 3C

Grey 20

#E0E0E0

R224
G224
B224

C15
M10
Y7
K0

PMS Grey 2C

Grey 10

#F4F4F4

R244
G244
B244

C4
M2
Y1
K0

PMS Grey 1C

Web Colors

Contra legem facit qui id facit quod lex prohibet. Nec dubitamus multa iter quae et nos invenerat. Pellentesque habitant morbi tristique senectus et netus.

Alert 100

#DA1E28
R218
G30
B40
C8
M100
Y100
K0
PMS 185C

Alert 60

#FF832B

R255
G131
B43

C42
M54
Y0
K0

PMS 1575C

Alert 30

#F1C21B

R241
G194
B27

C34
M44
Y0
K0

PMS 116C

Alert 10

#24A148

R36
G161
B72

C81
M10
Y100
K0

PMS 7481C

Links

#3C55EA

R60
G85
B234