Our Name is 'love'
Name is identity. It’s a first impression, an invitation to expectation, and a core association. For us, name is also a representation and embodiment of values, ambition, and vision. It’s a powerful banner. It’s a rallying cry. It’s an allegiance and it’s a promise.
Our name is LOVB. We are LOVB.
The Power of Love
LOVB stands for “League One Volleyball” and is pronounced “love”.
LOVB is multifaceted.
LOVB captures the intense emotion of passionate sport, the elation of winning, and the camaraderie of a team.
LOVB is other; LOVB doesn’t conform. LOVB breaks naming conventions in American sport, instantly positioning us not only as a new league but as new sports culture.
LOVB is a volleyball league for women. However, LOVB intentionally avoids the inclusion of “W” or “women’s” in the brand name, just as the NFL avoids the inclusion of “M” or “men’s”. Men are not the default and women are not a caveat. LOVB champions women playing at the apex of sport.
LOVB embodies the emotional connection we hope to drive through clubs, communities, and lifelong relationships.
LOVB & League One Volleyball
LOVB and League One Volleyball are the same. One is evocative and one is descriptive. When establishing ourselves, we will mostly use both together to increase brand recognition of LOVB.
In places we are known, we will use LOVB. In places where we are educating an audience about LOVB, we first need to clearly establish LOVB as League One Volleyball.
For example, at the start of a written piece we should first introduce ourselves as ‘League One Volleyball (LOVB)’ and thereafter ‘LOVB’.
Using LOVB alone
LOVB allows us to bring an emotional intensity when we use our name eg ‘LOVB for Life’, ‘Clubs with LOVB’ etc… it’s a great thing to do, but we don’t want to do it too often, it will lose what makes it special.
As a rule we will only use it when it is for a campaign or initiative that is going to be supported and controlled across the whole LOVB community.
