Social Media

As all of this incredible LOVB content will be coming from varied sources, expressed in dierent mediums, and promoted on dierent channels, it’s key to have consistent branding across everything we post. The potential audience is huge, and strong brand recognition will help us get the most value and impact from everything we share online amid busy feeds and constant scrolling.

LOVB’s social branding is identified from strong, expressive, and animated type. The guidelines for typography can be found here, as well as a grid for building visual posts to help tie disparate elements together in a consistent visual pattern across campaigns.

Individual and BAU posts should be heavily aligned to the core LOVB brand. However, some important content series or campaigns (e.g. athlete announcements) can have their own distinct visual elements and style to indicate special attention within the LOVB social umbrella.