The ‘Shift’
At its most basic level, LOVB’s shift shows the symbiosis of love and LOVB, the compassion fundamental to our core. LOVB’s shift helps to emphasize an active brand. It’s a movement, a visual indication of evolution and change, a shift from one place to another.
It is also transformative, it’s an elevation, and it’s a product of the impact of LOVB. The impact of LOVB from youth to pro, from exclusion to inclusion, from masculine to feminine. Ultimately, LOVB’s shift is a cultural one. LOVB is the reinvention of American sport.
The Shift in Typography
We have customised our typeface Regola Pro with special ‘shifted’ glyphs for letters and numbers that can be used in headline copy and players uniforms.
Shifted Letters
We are currently developing ‘shifted’ versions of some letters.
Shifted Numbers
We have designed a set of shifted and non shifted numbers for use in players uniforms.
The Shift in Images
We can use the shift in imagery to add a sense of dynamism and movement to static and moving images.
Shifted Images
When shifting images keep the increments of each image the same and pick an element within the image as the focal point.
