Tone of Voice

Tone of voice is a clear and immediate representation of LOVB’s ambition, vision, and drive. It’s our most powerful tool to communicate who we are, what we believe in, and our impact on the future of American sport; it’s present and it’s immediate, but it is also painting a picture of a world with LOVB in it.

Every word is significant. Every word has a history. Every word has context, implication, and association.

Every word has a story.

We are building something new and wonderful. A world where beauty is unique, undefined, powerful, and unusual. A world of equality and celebration of each other. Our tone of voice should reflect our new world, everywhere, internally and externally, with grace, precision, and creativity.

Positive

Driven by the future LOVB is helping to create, LOVB derives strength from hope and a vision for change. Together, we overcome. This is a new era. A revitalization of sport and society. This is the LOVB generation.

Graceful

LOVB captures the elegance and power of the game. Communication is uncluttered and essential. LOVB treats everyone with dignity, win or lose, LOVB respects the bravery and vulnerability it takes to compete.

Fearless

LOVB is driven by principles, which makes us (quietly) rebellious. LOVB is a movement and everyone is invited. LOVB is bold and fearless in expression. LOVB’s voice is vital, impactful, and compassionate. LOVB’s language reflects the revolution.

For the reader

inspires, empowers, and supports.

LOVB inspires. LOVB is a rallying cry for the under-represented, the small town heroes, the girls with lipstick or dirty knees, and the women searching for futures.

LOVB empowers. LOVB builds hope. LOVB sees those who feel unseen. LOVB believes in those who need the affirmation to believe in themselves.

LOVB supports. LOVB understands this isn’t only about first place. That champions are made daily, everywhere, in every aspect of life. LOVB is a safe and supportive environment focussed on well-rounded personal fulfillment.

For LOVB

it world builds. LOVB is more than a volleyball league. LOVB is rewriting the future via social movement. To join LOVB is to join a new future. Everything written within the LOVB ecosystem is imbibed with LOVB’s mission to celebrate, encourage, and propel an unstoppable tribe of new-world athletes.

LOVB is smart (but never condescending)
LOVB is creative (but not inaccessible)
LOVB is empowering (but avoids platitudes)
LOVB is positive (but rational)
LOVB is inclusive (but never tokenistic)

Smart. LOVB is smart and insightful, and speaks with mutual respect. However, there is impact and elegance in simplicity, and LOVB will always challenge itself to find clarity in the complex.

Creative. LOVB enjoys the artistry and impact of language as a unifying force. LOVB experiments, employing language to reach across social barriers and constructs to speak directly to heart/soul.

Empowering. LOVB empowers and inspires. LOVB’s voice encourages emergence, builds courage, and sparks change. It is a backbone of motivation for those whose passion is dampened by the stagnant (toxic, patriarchal) zeitgeist of traditional sports and avoids its negative legacy language: ‘destroyed’, ‘dominated’, ‘crushed’.

Positive. LOVB focuses on the possible and actionable. LOVB avoids can’t, won’t, don’t. LOVB believes in everyone’s potential. LOVB is the power of hope.

Inclusive. LOVB is everyone. LOVB is all/us. LOVB has no ‘other’, no they/them. LOVB never alienates.

Broadly, LOVB always considers three things:

1. Can we cut anything without losing meaning or impact?
2. Could this be said more powerfully?
3. Is this lazy? And, if so, how do we own this message?

Concise

LOVB is deliberate and considered in word choice. With an aspiration to rewrite the future, it would be easy to lose the heart of LOVB in roadmaps and details, but wherever there is LOVB there is the heart of LOVB: hope, equality, community, and gentle cultural revolution. There is always a time and channel for detail, but LOVB cuts to the core message wherever we can.

Impactful

LOVB tells what needs to be told. LOVB has the most impact in the space provided. Every word counts.

Juxtaposition

LOVB’s voice is strong and poetic. This contrast of hard/soft and coarse/gentle mirrors the grace and strength of those LOVB elevates, and the quiet rebellion at the heart of LOVB.

Creative

LOVB experiments with different mediums to deliver impactful messaging. LOVB is as bold in delivery as in language. However, LOVB never forcefully reinvents the wheel when the wheel works best.