Wordmarks | The Book of LOVB

Our wordmark is our most valued asset. It’s the first sign of LOVB, the first impact of LOVB on life. It diferentiates us from other organizations, provides instant brand recognition, and embodies the essence of our sport, people, values, and business.

Much more than a stylized name, our wordmark is a banner under which to rally, a flag to fly, and a mark of allegiance and belonging. It is the face of a cultural new wave, the rise of a million athletes, and hope for equality.

The Familiar Wordmark

This is our ‘primary’ wordmark. We use this when the audience knows who we are and what LOVB stands for.

The shift in the ‘B’ helps the logo say ‘LOVE’. It was a little gift there to be found, it has a bit of logic, and a bit of magic… but more importantly it expresses the movement, both physical and societal, that LOVB represents.

The Full Wordmark

The League One Volleyball wordmark is often (but not always) used in conjunction with the primary mark. It should always be present when we suspect the audience might not yet be familiar with us.

Using The Wordmarks Together

Context will help establish the relative sizes and positions of the wordmarks when used together.

Color

Our wordmarks are designed so they can be used in both positive and negative colorways. We always use the LOVB core colors when reproducing the LOVB wordmark. This gives the brand flexibility and ensures the logo always stands out.

Positive Wordmark

Our wormarks are flexible.The wordmarks stand out when worked positively out of light or bright backgrounds.

Negative Wordmark

You can also use the wordmarks reversed out in white or our lighter brand colors when set against dark backgrounds.

Over Imagery

Ensure that there is sufficient contrast between the wordmark and imagery.

Using The ‘Shift’

The wordmark can be positioned so it is bisected by blocks of color. Always ensure this only happens at the start of the EB shift.

Color Blocks

The wordmark can be contained within blocks of color of varying widths. Always position one of the color bars at the shift. Ensure you follow the guidance around clear space.

Vertical Blocks

The color bars can extend to the edge of the page screen.

Usage Rules

Consider these important points when using the wordmarks across a wide range of applications. Careful use and consideration are a requirement to maintain the integrity of the wordmarks in any type of environment or experience.

Clear Space

To ensure integrity and visibility, the LOVB wordmarks should be kept clear of competing text, images, and, graphics. They must always be surrounded on all sides by adequate clear space.

For the wordmark that space is equal to “x” which is half the total height of the wordmark.

Minimum Size

The LOVB wordmark should appear no smaller than 1/4 of an inch (6.5mm) in print or merchandise and no smaller than 75 pixels wide on screen.

In special cases, provided that the legibility and integrity of the LOVB wordmarks are retained, the rule on minimum size might not be applied, but only with the prior consent of the LOVB marketing team.

Position & Rotation

The LOVB Wordmark can be positioned in either of the four corners of the page. It can either be positioned horizontally or vertically. When positioned vertically it should always be with the L at the bottom.

Missuse

It’s important to present the LOVB wordmarks in a consistent way to maintain their integrity and to avoid the loss of any brand equity. The wordmarks shouldn’t be altered in any way and should always adhere to this usage guidance.