Wordmarks – Partnerships
Partnerships & co-branding occurs when LOVB joins forces with another brand to collaboratively market a product or service.
Co-branding & Partnerships
Co-branding, known as “joint branding,” occurs when LOVB joins forces with another brand to collaboratively market a product or services that would be challenging to develop or promote for either individually.
Visual Balance
It is important to visually balance the size of each wordmark or logo to each other. Always maintain the recommended visual spacing between the marks.
Marks with Different Ratios
The size and aspect ratio of marks may prove difficult to visually balance. Where possible try and use simple rules for the relative sizes to maintain consistency and visual balance.
LOVB X Multiplier
We may use the LOVB X multiplier for brand partnerships where there is a closer relationship between the two brands.
Missuse
Never stretch the wordmark
Never add any other elements to the wordmark
Never split the wordmark
Never position the wordmark at an angle
Always ensure there is enough contrast
Never outline the wordmark
Never apply patterns to the wordmark
Never use unapproved colors
Resources
LOVB Wordmarks for Print
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LOVB Wordmarks for Screen